alpha kappa psi

Alpha Kappa Psi is the world's oldest and largest professional business fraternity, of which the Omicron Omega chapter was established in 1998 at the University of California, Santa Barbara. With notable alumni such as Ronald Reagan and the founders of companies like Coca-Cola, Hallmark, and Reddit, the fraternity is recognized for its excellence in academic, professional, and entrepreneurial circles.

 

ALPHA KAPPA PSI OMICRON OMEGA CHAPTER REBRANDING

An independent branding project I did with my friend Brittany for my professional business fraternity, Alpha Kappa Psi. We've done a lot of work in the past couple of years to build our brand and message, diversify and increase our outreach both on campus and in the professional community, and develop and refine our infrastructure; we wanted to update our chapter's personal brand accordingly and create a cohesive logo and style guide to illustrate these changes.

We wanted to retain the imagery of the fraternity's legacy, so we chose the Phoenician Galley and the ten-pointed star from the original crest for the iconography, and a muted color palette for a modern take on the customary navy blue and gold.

You can check out our chapter website here.

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STYLE GUIDE

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2015 - 2016 ANNUAL REPORT

The Omicron Omega chapter's very first Annual Report, which contains chapter information and statistics, accomplishments, and the year in review.