clothing with a conscience
PPG is an upscale lifestyle brand whose profits support the legalization and decriminalization of cannabis. It aids in sentencing reform efforts regarding the incarceration rate in drug-related offenses, and supports and educates formerly convicted men and women to help them re-enter society and the workplace.
I served as the strategic lead for the brand regarding its social communications
I used social data from its Instagram
PPG WEBSITE COPY
Class up the joint in our signature California boxy tank. Be sophisticated, yet chill. Dance the night away, make love under the stars, feel the music course through your veins. The super-soft fabric and flowy fit is cool and casual enough for any breezy day at the beach, and versatile enough to be worn with jeans and a leather jacket on a night out.
COLORADO: LIGHTEN UP
This will be the tee that you live in. Paired with comfy boyfriend jeans, this is your wake-up-early tee, your mimosas-with-brunch-on-the-weekend tee, your seize-the-day tee. Class up the joint in the Colorado box style, your go-to tee that has both style and purpose. When you're lazing about and still want to look put-together, this tee will be a great addition to your everyday wardrobe.
NEW YORK: I GIVE A PUFF
You do the 9 to 6 because you're addicted to the grind. Wear our New York muscle tank to show everyone that you're a boss and you're not afraid to tell it like it is. Wear it because you give a puff about medicinal marijuana usage and you're willing to fight to end the war on drugs. This tank says "unstoppable," and that's exactly who you are.
WASHINGTON: WHAT WAS I SAYING?
This tee is an essential. An instant-classic, feel-good, must-have piece that you'll wear forever. A new side of marijuana: the cool, effortless appeal of cannabis chic. Our unisex Washington tee is the greatest thing since sliced bread, and just as timeless. For the times you just wanna kick back after a long day and let the good times roll. Take it easy. The weekend is yours.