copywriting, ux writing, business writing


PPG (2016)

ux writing, creative and social content strategy, campaign collateral

Empowering consumers to make conscious fashion choices



rebranding manifesto

Giving the plant industry new life

“Out Ahead, Stay Ahead”

Plants all begin the same way—as seeds. But with the right environment and the right care, they flourish and thrive. We take our cues from nature, and our business practices from our passion for leadership and vision. We know that the best way to change the world is to forge your own path and grow, upward and onward. That means being on the cutting edge of anything and everything plant-based and pioneering the industry. We understand that business is driven by one thing—consumer value—and can take your business to the next level with all the tools and expertise you need to stay ahead of the curve and grow in the direction you want. PlantBased Solutions: Out Ahead, Stay Ahead.



executive summary

A fresh take on lunch for the modern working parent

PorchPack is a meal delivery subscription service that caters to working parents and provides nutritious, customized, and ready-to-eat meals to families with busy schedules.